Recently more than ever before the auto industry is getting very theatrical. It seems that most car commercials these days resemble something closer to a theatrical trailer than a commercial. Companies like BMW went as far as creating a mini series starring Clive Owen. For the most part the series consists of Mr. Owen getting out of ridiculous situations thanks to the superior ability of BMWs.
Of course there was also the shameless advertising by GM in the Transformers movies. Is it ironic that Bumble Bee’s (Chevy Camaro) first duel ended with him destroying a Ford Mustang? I think that’s the only Camaro to beat a mustang since 1968.
Below is a link to BMW mini series:
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