If you were watching the VMA’s chances are you’ve been thinking about buying a Chevy ever since. Chevy placed cars from their line up in a few different acts at the event, most notably during hip hop group N.E.R.D’s performance. Chevy says that they were trying to create a drive in movie theme for the background but c’mon Chevy be honest.
N.E.R.D looked nothing short of foolish on stage performing in front of 6 or 7 Chevy Cruse, a car that the company intends to use to compete in the compact class against the Honda Civic and Toyota Corolla. Cars associated with rap stars are usually big, fast and shiny – not compact economy cars. However the car should do well until the new Civic is released, and nobody wants a Toyota after the recent issue with unintended acceleration (why haven’t people been shifting into neutral?).
Chevy also took advantage of this airtime to continue force-feeding the Camaro to viewers by placing them throughout the crowd. This too seemed awkward particularly when the cameras would pan through crowd shots and briefly focus on the car.
This is the second time that Chevy has chosen the right media outlet, but acted in the wrong way. I think the company needs to take it easy on the subliminal advertising. Its getting to the point where the consumer may feel like they are being brainwashed into a decision.
Is this ethically wrong for Chevy to be saturating the media through blockbuster hits and programs like the VMA's? Its not for me to say, but consider how you would react if instead of a Chevy Cruze on stage it had been a giant Marlboro Man poster. For images of the Chevy Cruze click the link below.
http://cars.about.com/od/chevrolet/ig/2011----Chevy-Cruze-photos/
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