This week I read Greg Covelles blog, it takes a look at the different forms of Public Relations involved in the sporting world and industry. Greg wrote an interesting piece last week about the Oregon Ducks, a college football team that seems to be on the rise and winning big games. What the Ducks have seen is that their products don’t sell at their games. I like Gregs idea to use unobtrusive research at schools that move lots of merchandise. The plan to have “agents” for lack of a better term go to these schools and observe their what their hottest selling items are is great. This will as Greg said give them the information they need to arrange prices. However as later mentioned Oregon has a reputation. I wonder if unobtrusive research could be used to find out what exactly is causing the bad reputation and how to correct it. I think with both those plans put into action not only will sales go up but with a fixed reputation they can benefit from other things such as more admissions.
Gregs Blog
I also read a blog by Steph Gerleit titled Unobtrusive Research in the Celebrity World. I agree that social media is a great way for celebrities to keep in touch with their fans. However I wonder if there are alterior motives for the use of these mediums. Is it possible that some celebrities use twitter and such other mediums to put up fake connections with their fans in order to gain their business? Regardless, the quote Steph found of Kim Kardashian’s showed genuine appreciation for her fans.
Steph's Blog
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